Competition
No direct competition
We have no direct competition for smallfarmer mobile growing apps. There are other Web3 carbon offset solutions, but they are not competitive — although they may be collaborative.
Greenwashing. Viral, gamified social projects like StepN have been highly successful in attracting market attention. But they don’t provide carbon offsets themselves, simply cause marketing for carbon offsets. This is similar to institutional cause marketing such as Ralph Lauren’s 2022 Polo Earth fragrance. It demonstrates public support, and market interest but doesn’t directly compare.
Exchanges. Some Web3 platforms like Nori truly tokenize and sell atmospheric carbon offsets, but they don’t create value, merely market and sell existing offset structures which means they are limited to institutional US-based projects on the American Carbon Registry (ACR), which does not work in the Amazon although it is the largest terrestrial carbon sink in the world.
Governments. Organizations that do work in the Amazon remain institutional, and do not in any way mobilize the DTC, crowdsourced promise of Web3 technologies. For instance Architecture for REDD+ Transactions (ART) works to apply the UN-REDD initiative in Colombia, but only transacts with “national and subnational” entities, pays months or years after replanting has occurred, and is not directly available to smallholder farms or Indigenous groups who occupy much of the threatened jungle and adjoining pasture.
NGOs. Nonprofits like The Black Jaguar Foundation is an active and highly successful nonprofit in the Brazilian Amazon, but they are reliant on donations to mobilize and don't enable direct transactions or secondary markets
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