Marketing
Unique marketing strategies for a unique use-case
We have already described SocialFi elements for app deployment, below we discuss innovative marketing strategies for unique populations.
Sellers
Literacy marketing. Our target market of Sellers may struggle with illiteracy. We are going to use a wildly successful literacy model used to educate women and girls in Afghanistan. This included a radio program playing twice daily, running every hour. The program read aloud from a booklet that was left for public access in nearby towns. Each hourly lesson involved a story that progressed from a kindergarten to 5th-grade reading level. Adults could follow the radio program in the booklets and acquire reading skills this way. Our booklet will be about conservation and match a YouTube program created by our Indigenous partners about apolitical conservation and how to plant trees with a QR code for downloading the Savimbo app.
Word-of-mouth marketing. In rural areas word of mouth marketing through local networks is the most effective way to acquire reputable sellers and our reliance on performance has led to partners who are more than happy to provide new growers and staff.
Buyers
Web3 marketing. We have a long-running relationship with the 3.6k-member BitDAO community and an active public presence in our soft proposal on their soft-proposal forum which has brought lots of positive Web3 attention.
Network marketing. As a high-tech scientific consultancy we are heavily embedded in multiple international sectors including corporate, investment, governmental, and energy fields and we're already fielding multiple requests from institutional buyers.
Institutional marketing. We were a featured project on the 100 Ideas Cafe founded by the Nobel prize winner Lameen Abdul Malik. Institutional planning committees in cafes around the world were commenting on and reviewing our project for ethics, impact, sustainability, and market demand. In September 2022, we were among 5 ideas featured to pitch in their inaugural Environmental challenge pitch day for UAE investors.
Go to Market Strategy
We're currently launching a pilot in the Colombian Amazon with our Indigenous partners and forming strategic partnerships with existing sellers in UAE and Tanzania.
We will begin transacting in fiat with international offset brokers immediately and transition to the platform as features become available.
Ongoing marketing plan
We will begin a blog-post initiative using Drea Burbank's LinkedIn marketing channel which has over 60k physician and med-tech viewers. Drea will also be featuring the Savimbo Project on three upcoming podcast interviews about her work in medtech.
We will continue with social media, word-of-mouth, and network marketing for now. Paid ads campaigning is an option but in our seller market, and buyer market they are unlikely to yeild as much as word-of-mouth and enterprise sales strategies.
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